#TuesdayTip Recap (July/August)
Each Tuesday on our Twitter account (@3ptproductions), we post a #TuesdayTip relevant to the sports marketing and production industry. Our goal is to share best practices with game directors, producers and stage managers across the country.
#TuesdayTip Inform fans with as many in-venue team & player stats as possible to compete with what's provided during "at-home" experience.
— 3 Point Productions (@3ptproductions) July 7, 2015The in-venue experience is constantly being challenged by the luxuries involved with the "at-home" experience. One of those luxuries includes comprehensive stats information packages and tickers provided by television broadcasts. Look for ways to provide similar stat packages to your fan base within the confines of your stadium. Despite having access to those stats on their smartphone devices, seeing stats in real-time on a prominent display will be a convenience fans can seamlessly enjoy as part of their overall experience. Want more insight? Check out this blog article on the importance of in-game statistics.
#TuesdayTip Don't let the lack of sponsorship involvement stop you from implementing & executing a good #FanExperience idea.
— 3 Point Productions (@3ptproductions) July 14, 2015Sponsorship activations can often become the driver of the creative process but don't let that hold you up in creating value in branded promotions. If you produce strong branded elements that evoke crowd participation, sponsors will line up to associate with it. If you build it, properly, they will come.
#TuesdayTip Keep a pulse on hot new promotional items that may work well for your brand or help you enhance a theme night. #SportsBiz
— 3 Point Productions (@3ptproductions) July 21, 2015Always look for the next promotional item that will successfully attract higher attendance to your game day. Or look for function from your giveaways, stay up to date with noise maker options to build home court advantage moments. Customizing such items is simple which makes them popular items to pitch to sponsors.
#TuesdayTip Want to up your game with new in-arena LED graphics? We trust the design experts @CostaneraDesign. pic.twitter.com/Fy60aZYkmK
— 3 Point Productions (@3ptproductions) July 28, 2015Costanera Design has become a trusted design entity of 3 Point Productions. Their experience in designing for complex LED systems inside the sports industry has led several project collaborations between us. If you're looking to improve the creativity of your in-game prompts or give your sponsorships graphics a fun new look, Costanera Design should be your next call. Or email, or whatever...
#TuesdayTip When poking fun at an oppenent during moments of your game presentation, be sure to keep it tasteful, light-hearted, good humor.
— 3 Point Productions (@3ptproductions) August 11, 2015I admit, I've toed the line on this subject several times but I've also never made a decision that I've later regretted in this scenario. You MUST BE tasteful when poking fun at an opponent and understand your stance in context of the joke. One noteworthy example we can provide is the track that was highlighted in the media that we selected for the Sacramento Kings on Opening Night of last season.
#TuesdayTip Find ways to arm fans w/ signage & props to build a rowdy home court atmosphere - even by selling items! pic.twitter.com/GEAvOalDrk
— 3 Point Productions (@3ptproductions) August 18, 2015Honestly, I don't know how arming fans with props hasn't exploded in professional sports. Whether your marketing department needs to start a "check out" system with the student section, you create contests or you find sponsors to underwrite mass distribution of items, find the way to foster a rowdy and creative spirit amongst your fan base. Building a serious home court advantage depends how well you speak to your most passionate fans. If you don't believe me, then check out the UNLV Student Section.
#TuesdayTip If a celeb shows up to an event or game, have a stage manager ask if they'd like to be recognized or get involved in an element.
— 3 Point Productions (@3ptproductions) August 25, 2015Assuming the celebrity shows up completely unannounced and you haven't had the chance to vet out a plan in advance, the best way to see if they'd like to get involved in an element is by having a stage manager simply go talk to them... sort of a "heat check" so to speak. If they'll agree to a t-shirt toss, then they might be willing to do more... like a mascot skit or join as a contestant in a promo. You never know unless you ask. You might end up with a front page headline in the newspaper the next day.