#TuesdayTip Recaps (Jan/Feb)
On our Twitter account (@3ptproductions), we post a #TuesdayTip relevant to the sports marketing and production industry. Our goal is to share best practices with game directors, producers and stage managers across the country.
#TuesdayTip Commercials are for fans watching on TV. Improve #FanExperience by turning sponsorship elements into entertainment. #SportsBiz
— 3 Point Productions (@3ptproductions) January 7, 2014We believe that commercials don't belong in breaks or timeouts during a game. Fans in attendance should be rewarded with entertainment features - not commercials. Creatively incorporate sponsors into entertainment features and provide an experience they can't get at home.
#TuesdayTip If you have open inventory or flexibility in your game script, build & design elements to appeal to future sponsors. #SportsBiz
— 3 Point Productions (@3ptproductions) January 14, 2014When planning your season, there are always opportunities to experiment with promotions, contests and timeout features. Build them to attract a sponsor or keep them flexible enough to add a sponsor at a later date.
#TuesdayTip When resources are tight, Fan Cams are Game Ops gold. #SportsBiz Here's one we built for @mizzouhoops: http://t.co/1yGn0UPmUV
— 3 Point Productions (@3ptproductions) January 21, 2014One of our favorite in-game elements to create are new Fan Cams. Cams are one of the best ways to create fan interactive moments during a game and are fun to customize for teams, brands and sponsors alike. And, they take minimal resources. Be creative and experiment with new Fan Cams.
#TuesdayTip Keep late timeout scripting flexible. In a close game, never underestimate the power of a t-shirt toss. pic.twitter.com/dlaPQCl6eD
— 3 Point Productions (@3ptproductions) January 28, 2014Maintain flexibility in late game scripting so you can build on momentum or create home court advantage type moments. T-shirt tosses teamed with upbeat music is a surefire way to get fans standing and excited. Build even more momentum by "bumping" out of the timeout with a player rouser or music transition at the horn going back into gameplay.
#TuesdayTip Set high standards for your event presentation. Rehearse, Rehearse and rehearse again. Every role should be on point. #SportsBiz
— 3 Point Productions (@3ptproductions) February 18, 2014When installing a new promotion, contest, intro sequence or any other live production element, rehearse it until every role is comfortable and on-point with their cue. This will set a higher standard for your productions and keep your staff sharp come showtime.
#TuesdayTip When writing PA scripts, read them out loud to ensure they'll be delivered properly in a live environment. #SportsBiz
— 3 Point Productions (@3ptproductions) February 25, 2014Always practice reading your PA scripts before handing them over to the announcer. If there are certain tones, sounds or voice inflections you're looking for, communicate those notes to the PA announcer during your production meeting.