Turner sports (COllege)
2017
COCA-COLA MUSIC | FINAL FOUR
Hance Park | Phoenix, AZ | April 2017
Coca-Cola Music was the concert title for the Saturday show again in 2017, with the marketing focus on attendees showcasing their fandom. 3 Point worked with Coca-Cola’s brand agencies and created a series of Fandom Challenges that would take place during intermission programming from the stage as well as the Coca-Cola activation space. Working with stage host Quddus and correspondent Mike King, the challenges included a handshake contest, mascot mimicking and even a challenge for a fan to have a North Carolina logo shaved into his head for tickets to Monday’s championship game. David Robinson also made an appearance, winning tickets for a fan on the Sprite Cherry Claw Machine challenge.
CAPITAL ONE JAMFEST | FINAL FOUR
Hance Park | Phoenix, AZ | April 2017
3 Point teamed up with Turner Sports again in Phoenix to produce intermission programming for Capital One JamFest, the final day of March Madness Music Festival. The talent team featured stage host Scotty B and correspondents Ali Dee and Christian Crosby, the latter focused on showcasing the Capital One concert experience through custom Snapchat filters. The entertainment was themed around Capital One’s commercial campaign with Charles Barkley, including the Snack Hoodie eating challenge and Costume Change contest. Sir Chuck then made his annual stage appearance ahead of the show headliner, Aerosmith, bringing along with him play-by-play legend Jim Nance.
INFINITI TIP-OFF TAILGATE | FINAL FOUR
University of Phoenix Stadium | Glendale, AZ | April 2017
With a unique geographical layout for Final Four in 2016, Tip-Off Tailgate saw many early arrivers heading to the games, taking place in the outer portion of the Valley of the Sun at UoP Stadium in Glendale. Featuring school pep rallies and concerts, 3 Point produced a ROS featuring hosts Scotty B and Christian Crosby, school pep rallies, entertaining stage contests and a concert to cap off each day. Located on the stadium’s great lawn, Infiniti Tip-Off Tailgate provided a great fan experience leading up to the Final Four games.
BUICK ARENA | FINAL FOUR
Phoenix Convention Center | Phoenix, AZ | April 2017
For the second consecutive year, 3 Point’s role for Final Four weekend included court programming for Buick Arena, the center piece of Final Four Fan Fest. The schedule of events in Phoenix featured an expanded format of the final rounds of the Team Manager’s tournament, which launched at Buick Arena in 2016. The run-of-show also featured entertainment act performances, on-court and trivia contests where fans won fatheads and Final Four tickets.
2016
COCA-COLA MUSIC MIX | FINAL FOUR
Discovery Green | Houston, TX | April 2016
Coca-Cola became the lead brand for Saturday as the show transitioned from the original Coke Zero Countdown to be the Coca-Cola Music Mix in 2016. 3 Point worked with Coca-Cola’s brand agencies very closely in the planning process, as they utilized the event to launch their nationwide “Share a Song” campaign, which would debut at the Final Four in Houston. The run-of-show came to life on stage with crowd interactive elements like the Coca-Cola Emoji Cam and the Share-a-Song Lyric Challenge, along with live hits at interactive stations throughout the park, there was a full day of great music and entertainment.
CAPITAL ONE JAMFEST | FINAL FOUR
Discovery Green | Houston, TX | April 2016
For the fourth consecutive year, 3 Point teamed up Turner Sports to produce intermission programming for Capital One JamFest, this time in the heart of downtown Houston. Once again with the talented team of Stage Host Scotty B, along with Correspondents Ro Parrish and Ali Dee, we brought Capital One’s brand to life on stage and throughout the park. Ahead of the headliner, Maroon 5, the JamFest tradition of Charles Barkley appearing on stage was a smash hit, where Sir Chuck was very popular in his time with the Rockets.
INFINITI TIP-OFF TAILGATE | FINAL FOUR
NRG Stadium | Houston, TX | April 2016
For the third time, we worked with Turner Sports on the ultimate fan festival, located in the shadow of NRG Stadium. Featuring school pep rallies with a concert to follow, the Capital One Quicksilver Stage at the Infiniti Tip-Off Tailgate has become the premier fan experience leading into the Final Four games and National Championship. Headline acts in Houston included the Barenaked Ladies and Pat Green.
BUICK ARENA | FINAL FOUR
George R. Brown Convention Center| Houston, TX | April 2016
Each year, Turner Sports and the NCAA partner to put on a grand scale fan festival at the year’s premier basketball event. At Houston’s NCAA Final Four Fan Fest presented by Capital One, our role for the weekend was expanded to include court programming for the venue’s center piece, Buick Arena. Attendees were treated to a Latin America All-Star Game, the championship of the Team Manager’s tournament, along with autograph signings, entertainment act performances and on-court contests. We also reunited with emcee Leighton Condell (2012 Legends Game), who does a great job of keeping the fans engaged throughout the weekend.
2015
CAPITAL ONE BEACH BASH | ORANGE BOWL
Miami, Beach | Miami, FL | December 2015
The first-ever Capital One Beach Bash took place the day prior to the Capital One Orange Bowl in Miami, Florida. The concert not only served as the official pep-rallies for the participating teams, Clemson and Oklahoma, but also featured full performances by Macklemore & Ryan Lewis and Imagine Dragons. Similar to our roles on Capital One JamFest productions, our focus was providing entertainment during all of the intermissions and providing the best possible experience for Capital One cardholders. Hosted by Scotty B, featuring DJ/Emcee, DJ Mack, of I Heart Radio, celebrity guests included Oklahoma's Roy Williams, Clemson's Tajh Boyd and NFL Legend, Dan Marino who each addressed and threw footballs into the 25,000 person crowd.
CAPITAL ONE JAMFEST | FINAL FOUR
White River State Park | Indianapolis, IN | April 2015
Capital One JamFest takes place on Sunday of the annual March Madness Music Festival. Over the past three years, we have produced intermission entertainment and assembled a talent team of hosts and correspondents to highlight Capital One activations throughout the Final Four. The Indianapolis show featuring a continuation of traditions like Scotty B's "Stage Host Crowd Surf", this time with an Indy-stye twist with a race against JamFest Correspondent Ro Parrish. The grand finale of the evening had the crowd jumping around as guest appearances by Charles Barkley and Shaquille O'Neal stole the show while everyone got primed for the headline act, Zac Brown Band.
COKE ZERO COUNTDOWN | FINAL FOUR
White River State Park | Indianapolis, IN | April 2015
The Final Four has become more than simply a college basketball weekend, with the March Madness Music Festival serving as a great example of this evolution. Over the past three years, we have worked closely with Turner Sports and their Champion sponsor, Coca-Cola, to produce intermission entertainment throughout Saturday's Coke Zero Countdown. In 2015, we focused on activating Coke Zero's "Frenemy" and "#OpenToTry" campaigns, incorporating these elements into stage contests such as the "Frenemy Spelling Bee" and "#OpenToTry Hidden Talents Competition". Headlined by Rihanna and Passion Pit, this year's concert did a great job of setting the stage for the Final Four semifinals.
2014
CAPITAL ONE JAMFEST | FINAL FOUR
Reunion Park | Dallas, TX | April 2014
Our second year producing entertainment for Capital One JamFest expanded traditions born in Atlanta, highlighted by the Fan Fest videos like "What's In Your Wallet?" along with backstage reports just before artists hit the stage. Another focus in Dallas was a themed integration of Capital One's Final Four commercial campaign, with features like the Charles Barkley bobblehead contest. The evening was capped off with a headline performance by Bruce Springsteen.
COKE ZERO COUNTDOWN | FINAL FOUR
Reunion Park | Dallas, TX | April 2014
They say everything is bigger in Texas. So when the March Madness Music Festival went to Dallas, Coke Zero brought in a celebrity host who created big laugh, despite his small stature. Comedian, Kevin Hart, entertained the crowd throughout the day, with Coke Zero's #ProveIt campaign integrated into his talking points. His live commentary over a series of fan cam features was comedic gold. Once again, we used intermission breaks to ramp up the competitive nature of fans with bracket style contests such as the "Mascot Sound-Off" competition. Musical artists included LL Cool J, Tim McGraw and the The Killers.
INFINITI TIP-OFF TAILGATE | FINAL FOUR
AT&T Stadium | Arlington, TX | April 2014
In Texas, they do everything bigger, so it only made sense that the scope of the Infiniti Tailgate would increase when plotted outside AT&T Stadium. The Capital One Quicksilver Stage provided entertainment for crowds in excess of 25,000 over Final Four weekend. Once again programming was focused around pep-rallies, fan contests and appearances by the each of the teams' bands, spirit squad and mascots. The event was capped off with a musical performance by Kid Rock just before the National Championship Game.
2013
CAPITAL ONE JAMFEST | FINAL FOUR
Centennial Olympic Park | Atlanta, GA | April 2013
In our first year working on Capital One JamFest, the primary goal was to create entertaining intermission breaks that enhanced Capital One's marketing platforms and presented a fluid run-of-show throughout the day. Annual traditions were established like Scotty B's "Stage Host Crowd Surf", live reports from the activation spaces, t-shirt tosses from the Capital One Ferris Wheel and celebrity appearances - all with the goal of presenting Capital One branding as entertainment versus advertising. Altanta's concert featured acts such as Sting and Dave Matthews Band.
COKE ZERO COUNTDOWN | FINAL FOUR
Centennial Olympic Park | Atlanta, GA | April 2013
In our first year working on the Coke Zero Countdown, we developed programming for Stage Host Mike King and celebrity co-host, Andy Richter of TBS's "Conan". Through our creative approach of crowd engagement, Coke Zero was able to entertain and increase brand awareness for over 80,000 spectators in attendance. Throughout the day, musical acts included Macklemore & Ryan Lewis, Ludacris, Flo Rida. After hosting a viewing party of the first Final Four semifinal game, mega band, Muse, rocked Atlanta into the night.
2012
INFINITI TIP-OFF TAILGATE | FINAL FOUR
Champions Square | New Orleans, LA | April 2012
In one of our first events alongside Turner Sports, the Infiniti Tip-Off Tailgate was produced just outside the Superdome in New Orleans, serving as the primary pre-game destination for fans attending the Final Four. Stage programming included pep-rallies with each of the Final Four schools, video segments showcasing Final Four history, fan contests on the stage and musical performances by well-known New Orleans musical artists.
LEGENDS GAME | FINAL FOUR
Bracket Town | New Orleans, LA | April 2012
In New Orleans, our relationship with Turner was established producing the Legends Game presented by Dove Men+Care, held at the NCAA’s Bracket Town. The game brought NCAA Legends like Tim Hardaway, Bobby Hurley and many more back to the hardwood. We produced the game entertainment, including contests and promotions hosted by Shaquille O'Neal.