Black Entertainment Television (BET)
2018
BET CELEBRITY DODGEBALL GAME
LA Convention Center | Los Angeles, CA | 2018
At the 2018 BETX at LA LIVE, we partnered with BET to produce the inaugural BET Celebrity Dodgeball game. We worked with BET from concept through execution. The event featured 3 Dodgeball Games featured casts from Pretty Much, Wild N' Out and Love & Hip Hop (Hollywood & Atlanta) as well as a variety of BETX All-Stars. The event was co-hosted by Christian Crosby & Gia Peppers and featured several music performances including Derez Deshon, Leikeli47 & Molly Brazy. The BETX crowd loved the event and the stars definitely put on a show, some of which stayed late to connect with fans, sign autographs and take photos.
BET CELEBRITY BASKETBALL GAME PRESENTED BY SPRITE
LA Convention Center | Los Angeles, CA | 2018
The 2018 BET Celebrity Basketball Game was once again solely presented by Sprite. The format and rules of the game remained the same as 2017 with the inclusion of the 5-Point Shot Spots. Although the game didn't come down to the final seconds again this year, it was still jam packed action. A thrilling Halftime performance from rapper, Desiigner, was a highlight of the game. New in 2018, BET also added postgame music performances from Rico Nasty & Maxo Kream.
2017
BET CELEBRITY BASKETBALL GAME PRESENTED BY SPRITE & STATE FARM
LA Convention Center | Los Angeles, CA | 2017
BET brought 3 Point back as part of the production team for the BET Celebrity Basketball Game presented by Sprite & State Farm as part of the 2017 BET Experience. The game was streamed live and later broadcast on BET. With 3 Point spearheading a larger role in the game entertainment & overall production, we included a true in-arena emcee, Christian Crosby, for the first time in the event's history. We also introduced the 5-Point Shot which became the cause of some late game controversy. Chris Brown, The Game & many more of the industry's brightest celebrities showed up and balled out with 'The Ballers' taking home the W. The Dunk Contest presented by Sprite & State Farm took place pregame with Chris Staples taking home the crown. Halftime featured a live performance of Ayo & Teo's hit song, "Rolex".
2016
BET CELEBRITY BASKETBALL GAME PRESENTED BY SPRITE
LA Convention Center | Los Angeles, CA | 2016
In 2016, BET brought 3 Point back as part of the production team for the BET Celebrity Basketball Game presented by Sprite as part BET Experience. The game took place at the Sprite Court and was streamed live and later broadcast on BET. Once again, 3 Point spearheaded game entertainment production for the celebrity game which featured stars such as Snoop Dogg, Floyd Mayweather, Desiigner & more. The Dunk Contest presented by Sprite was weaved into the pregame and quarter breaks. Halftime featured a live performance from Yo Gotti.
2014
BET Celebrity Basketball Game presented by Sprite
LA Convention Center | Los Angeles, CA | 2014
BET hosts their annual awards show at L.A. LIVE and recently created the BET Experience, a weekend-long fan fest that brings together music, sports, society and entertainment. The signature sporting event of the weekend is the BET Celebrity Basketball Game, taking place on the Sprite Court, an 1,800-seat arena built inside the LA Convention Center. We spearheaded game entertainment production and sponsor activation for the celebrity game, featuring stars such as Snoop Dogg, Floyd Mayweather, Chris Brown, Justin Bieber, Rajon Rondo, LeSean McCoy, DeSean Jackson and Terrell Owens.
BET Slam Dunk Contest presented by Sprite
LA Convention Center | Los Angeles, CA | 2014
The BET Slam Dunk Contest takes center stage on the Sprite Court at BET Experience's Sunday festivities. Hosted by Hollywood actor Chris Spencer and a judges panel consisting of NBA Slam Dunk Champions Terrence Ross and Cedric Ceballos, along with LA Sparks star Nneka Ogwumike, NBA legend Doug Christie and Sprite amateur Dunk Champion Kenny Dobbs, we provided "wow moments" for thousands in attendance led by eight of the best streetball dunkers from around the nation. Following the game, the dunkers were joined by their teammates for the high-flying BET Streetball Game.